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Faq
bulletHow much does advertising with     Google AdWords cost?
bulletWhen will my ads start running?
bulletWhat makes a Google AdWords ad      appear on Google?
bulletHow do I know if my advertising is      working?
bulletWhat are the different types of results      on a Google search page
 

What is Google AdWords ?

In This Google AdWords Guide

bulletHow much does advertising with Google AdWords cost ?
bulletWhen will my ads start running?
bulletWhat makes a Google AdWords ad appear on Google?
bulletHow do I know if my advertising is working?
bulletWhat are the different types of results on a Google search page?
Google AdWords is Google’s advertising product, which displays your ads to people looking for your products or services on Google or its partner sites.

When you advertise with AdWords, you pick words or phrases (called “keywords”) that are related to your business and your products or services. You then use these keywords to create ads that target your potential customers when they search for your products or services on Google.

When a potential customer searches Google using the same or similar keywords, your Google AdWords ads may appear alongside or above the search results as a “Sponsored Link,” in response to the keywords searched. Your website is now just a click away from your potential customer.


Remember that your ads are always separate from the search results themselves. You cannot influence the search results, or alter the way your own site appears in the natural search results. However, you can target your ads to appear only in certain locations or in certain languages, so it’s easier to reach just the right audience for your products or services.

There are other ad format options besides text, such as display ads, mobile ads and local business ads. You can also choose to show your ads on Google’s Content Network partner sites – so when people browse the web, your ads will appear on relevant sites that match your products or services.

How much does advertising with Google AdWords cost ?

Regardless the size of your budget, Google AdWords allows you to spend as much or as little as you like.

Here are a few basic things to consider about Google AdWords costs. 

Control your costs

rightThere's no minimum spend requirement -- just a 250 one-time account activation fee to get started.
rightThere are no contracts – you can start or stop your ads at any time.
rightYou set the limit on how much you're willing to spend on your ads each day. Google AdWords shows your ad as often as               possible up to this limit so that the number of clicks you receive does not exceed your daily budget. You’re charged a small           portion of the budget each time someone clicks on your ad.
rightYou specify how much you're willing to pay for each click your ads receive.
rightYou can easily make changes to your advertising campaigns, including your daily budget, at any time.

Pay only for results

rightYou can pay only for clicks on your ads, based on cost-per-click (CPC).

Avoid the guesswork with keywords

If you want to explore keyword traffic and cost estimates to make informed decisions about which keywords to choose and how to maximise your budget, you can use the Keyword Tool. To get an idea of the estimated average “cost-per-click” (CPC), for each keyword, choose the relevant column from the ‘Choose columns to display’ dropdown menu.

When will my ads start running?

Your ads can begin running once you do these three things:
  1. Enter a new or existing email address. 
  2. Create your first advertising campaign
  3. Enter your billing information
First, you’ll answer a few questions and enter an email address for your account. If you don’t have one, you can create it on the spot. The Google AdWords team will then send you an email with a link you can click to verify your email address. Once it has been verified, you can sign in to your new AdWords account right away.

The second step is to create your first advertising campaign about a product or service you want to advertise online. This process involves choosing keywords and creating ads about these products or services.

Once you complete this step, you can enter your billing information -- and then you’re done. 

Completing these three steps can take as little as 30 minutes to get you going with the Standard edition. You only need to pay a one-time Rs. 250 account activation fee.

Your ads may appear on Google within a few minutes of our receiving your first payment.
Some ads may not run as quickly, for example if they require further review (all ads must meet our approval standards).

What makes a Google AdWords ad appear on Google?

Google AdWords runs an auction to help decide which ads to show. Different advertisers might bid for the same keywords and Google always tries to show the most relevant ads to prospective customers.

To determine which ads will show, Google looks at both keyword bids and ad quality.

Keyword bids

Anytime that someone searches on Google, they enter words or phrases in the search box, also known as ‘keywords’. When you want your ads to appear alongside particular keyword searches, you have to place a bid, i.e. specify the maximum amount you are willing to pay each time a potential customer clicks on your ad. This is called the maximum cost-per-click (max CPC). Google considers all competing bids entered for a given keyword when deciding which ads containing that keyword should appear, and where they’ll appear on a given search results page.

Quality

The more relevant your ads are to people searching on Google, the more likely they are to click on them. Google uses a “Quality Score” to assess, among other things, how relevant the keywords contained in your ads are to people’s searches. This Quality Score helps determine when and where your ads appear.
Quality Score is based on several factors, including:

rightThe keyword’s click-through rate (i.e. how often your ad gets clicked on relative to the number of times it is shown).
rightThe relevance of your ad text (e.g. does your ad text contain the keywords the potential customer searched on? Does it relate          to the web page where people are taken once they click on your ad?)
rightHistorical keyword performance with Google (i.e. how the keyword has performed in the past with other advertisers).
rightThe quality of the web page(s) to which your ads are directing people who click on them.

Ultimately, the more relevant your keywords and ads are, the higher their Quality Score. The Quality Score of your keywords together with your bid determine the keyword cost and the page position in which ads containing those keywords will appear.

How do I know if my advertising is working?

Tracking Performance in Google AdWords



Google AdWords allows you to measure the effectiveness of your ads in generating more business, and make adjustments accordingly.

You can access reports about the following data to measure and track performance:

Clicks
Clicks are the basic measure of success of a Google AdWords ad. It tells you if potential customers are clicking on your ad.

Impressions
Impressions measure how many times your ad has been shown, regardless of actual clicks.

Click-through rate (CTR)
A measure that shows what percent of the time a potential customer clicks on your ad. It is calculated by dividing the number of clicks your ad receives by the number of times it is shown (impressions). A keyword’s CTR is a strong indicator of its relevance to potential customers.

In Google AdWords, you can find performance information on the Account Snapshot and Campaign Summary page or in the Reports tab, where you can run customisable reports for your campaigns, keywords, ad groups or your entire account.


Additional Tools for Tracking Performance



Along with the Report Centre reports, you can also measure the effectiveness of your campaigns through tools such as conversion tracking and the powerful, free Google Analytics program.

Conversion Tracking
Conversion tracking allows you to clearly identify the ads that bring you customers. A ‘conversion’ means turning a click on an ad into a purchase, or other desired activity on your site. It’s converting someone who’s merely searching into a real customer.  For example, if someone clicks on a Google AdWords ad and buys something from the advertiser’s website, the click counts as a conversion. Conversion tracking displays the number of conversions and the value per conversion that you receive from your advertising campaigns in your AdWords account statistics.
Reviewing this information can help you determine the best budget and CPC bids for your advertising goals so that you can maximise your return on investment. You can set up conversion tracking when by going to the ‘Campaign management’ tab in your account and selecting ‘Conversion Tracking.’

What are the different types of results on a Google search page?

When people search on Google, they enter words or phrases (keywords) that trigger two kinds of search results: natural (organic) results and paid search ads (Google AdWords ads).

Natural results

Natural results appear as links to websites in the body of a Google search page. As you can see from the image below, these results do not include paid search ads. If you use Google AdWords to advertise your website online, your ads will not affect the ranking or inclusion of your website in the Google search index.

Paid Search Ads

Paid search ads (also known as ‘search advertising’) are relevant text ads that appear next to related, natural results. People can easily distinguish between natural search results and paid search ads on Google because Google AdWords ads always appear under the header of “Sponsored Links” to the side or above relevant natural search results on Google.
   
 
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